It's hard to miss this sign when you're walking up the stairs to get giant slices of pizza at New York Pizza in Aspen, CO. You can see it before you start climbing the stairs, you're practically still on the street when you discover you can order beer or you can order good beer. I really like the sign and I think it's a nice way to introduce people to great locally made beer. When I got there I had to ask the question "So what's the difference between beer and good beer?" The lady at the register chuckled and said people always ask that. She pointed to Miller High Life and said "This one's beer" and pointing to the rest she said, "And these are good beers." The good beer lineup included two beers from Oskar Blues, an oak aged IPA from Great Divide, and Pilsner Urquell.
